Content is still most important. Tidy!
Posted on Dec 06 2006 | Tagged as: The Stupid, Music
The Boss’s email update on Stuff That Is Happening In Journalism alerted us to this story from that unexpected source of predatory capitalism, the Media Guardian, about how it’s good content that keeps monthly magazines going over and above everything else.On the success of Men’s Health:
He went against the prevailing trends - Nuts-style semi-pornography or GQ-style aspirationalism - to find an everyman’s middle ground, commissioning respected writers such as William Leith and Will Self in order to realise it.
“We had to make it bigger than sex and six-packs,” says Rees, who won editor of the year for Men’s Magazines in the 2006 BSME Awards.
Even Nuts has its imitators.
Tidy magazine bills itself as, “the only mens lifestyle mag for Welsh boys and girls!” (sic[k]).
It is truly awful.
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