Not sure why, but that’s juts made me think of the name of one of the horses in The Day Today - “Massive Bereavement”.

In a minute on August 8, 1943 Winston Churchill wrote to General “Pug” Ismay, Military Secretary of the Defence Committee of the British Cabinet:

Operations in which large numbers of men may lose their lives ought not to be decided by code-words that imply a boastful and over-confident sentiment, such as “Triumphant,” or conversely, which are calculated to invest the plan with an air of despondency, such as “Woebetide” and “Flimsy.” They ought not to be names of a frivolous character, such as “Bunnyhug” and “Ballyhoo.” They should not be ordinary words often used in other connections, such as “Flood,” “Sudden,” and “Supreme.” Names of living people (ministers or commanders) should be avoided. Intelligent thought will already supply an unlimited number of well-sounding names that do not suggest the character of the operation or disparage it in any way and do not enable some widow or mother to say that her son was killed in an operation called “Bunnyhug” or “Ballyhoo.” Proper names are good in this field. The heroes of antiquity, figures from Greek and Roman mythology, the constellations and stars, famous racehorses, names of British and American war heroes, could be used, provided they fall within the rules above.

http://en.wikipedia.org/wiki/Code_name#Churchill_on_code_names_for_military_operations

In Britain, all things tend toward mediocrity.