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Advertising

This tag is associated with 2 posts

Pinpoint-accurate print cuts through the digital noise

The strength of printed marketing collateral is in its ability to target a very specific audience and make them take notice, unlike so many digital rivals

The smell of commerce

Does the subtle hint of coffee make you more likely to buy a cup? Does the aroma of piƱa colada cause parents to linger in toy shops? Christopher White gets a sniff of the companies using smell to sell

@chriswhite_twit